B2C in Small Business Marketing:
January 24th, 2012 at 18:08With the rapid growth of global market and globalization of many markets has resulted in fading of firm`s home country market and market of the countries all over the world. This is same with small business marketing. B2C in small business marketing emphasizes on direct persuasion of the customer by providing information about the product in the form of brochures, pamphlets and leaflets. These usually consist of exceptional pictures and computer aided graphics. If the information given to the customers is not complete then the customer might opt for another product. So the company might opt for post purchase evaluation and which comprises of appraisal for the old product of the customers. This strategy in small business marketing will assure loyal customers. The process of providing discounts will also attract more customers. The main idea is to sacrifice a small profit in each piece of sale so that when the number of customers is very high then the sacrifice is totally nullified.